Book Review: Double Double by Cameron Herold

I met Cameron Herold at an Entrepreneurs’ Organisation meeting in Vancouver, Canada two years ago. He gave a keynote session to the group. He was passionate… and he left me with practical tools that I took home and implemented. It is rare to find this combination. Cameron delivers. He clearly has a passion to see other entrepreneurs succeed, and a determination to develop and deliver practical tools that make a difference.

Cameron has written a new book which shares his experiences in building his own businesses, and in being a coach to dozens of companies and hundreds of high growth entrepreneurs all around the world.

He has a free flowing writing style, easy to read and packed full of practical examples. This is a book written from experience. These are tools that have been developed through hard interaction with the real world of business.

You can download a pdf of the first chapter at Cameron’s website for the book.

I read the book about 3 weeks ago. Some of the highlights for me are the examples and practical tips that Cameron shares on:

  • Surviving the Entrepreneurial Rollercoaster (the four stages of entrepreneurial emotion)
  • Know where you are going: The Painted Picture
  • Reverse Engineer your Goals
  • Recruit and lead great People
  • Create a winning Culture
  • Get PR for your business at no cost
  • Get personally productive
  • Make your work-life balance
  • Attract an Advisory Board

You can get a sense of Cameron’s passion and style in his TED talk (video on the blog here).

Have a great day.  Here is a link to the book Double Double at Amazon.

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