Here is a summary of everything you need to know about business:

1. Revenues minus Costs equals Profits.
2. If an initiative does not affect revenues or costs then it is not a business initiative.
3. If costs remain higher than revenues for an extended period, you have what is known as a Charity.
4. If you don’t understand somebody it is probably because they don’t understand it either. Do not be fooled by big titles or expensive suits.