David Ogilvy is often hailed as the “Father of Advertising”. His lessons apply beyond advertising. His thoughts focus on clarity, creativity, and connection. These 23 ideas are simple, timeless, and effective. His book Confessions of an Advertising Man is a book on advertising. His book Ogilvy on Advertising is a general commentary on advertising. His book The Unpublished David Ogilvy publishes selections … Read more
Taking action consistently outweighs merely having the potential to act. The speaker reflects on how they once equated doing well in school with succeeding in life, only to learn that real-world success comes from initiative and execution, not just intelligence or talent. Through life experiences, they discovered that waiting for the perfect moment or ideal … Read more
A Stanford Business School survey found that 51% of CEOs report using coaching. The study involved 200 CEOs of North American public and private companies. A report from Personnel Today noted that 51% of organisations regularly use coaching services. According to the survey, coaching is being used: Why do CEOs seek Coaching?
Poem: I Counted My Years by Mario de Andrade, Brazil 1893-1945 I counted my years and found that I have less time to livefrom here on than I have lived up to now. I feel like that child who won a packet of sweets:he ate the first with pleasure,but when he realized that there were … Read more
This week’s video shares some psychological research on the happiness impact of getting $5 for yourself, or getting $5 that you must spend on someone else. Our perception is very different from the reality. Subjects predicted that getting $5 for themselves would make them happier. Subject’s lived experience shows it is the opposite. Dunn et … Read more
This is a harsh quote, but as I move through life and spend time with those who have achieved the things that most matter to them… I discover that they have an incredible ability to focus. My father commented that he finds that leaders have 3 types of activities on their calendars: vital, important and … Read more
How did Rockefeller make his fortune? Listening, thinking and reflecting… and a few good decisions Thinking work vs labour work – thinking work doesn’t look like work… it looks like slacking. I, and many around me, need to shift my idea of what “time-wasting” looks like and what actually is valuable. Rockefeller didn’t dig wells… … Read more
Finding your IKIGAI. IKIGAI is a Japanese concept meaning “A Reason for Being” People are different. Don’t try to be the same, or play the same game as other people. Find your strengths and play your own game. The 4 Elements of your IKIGAI IKIGAI is the union of 4 components of your life: If … Read more
This was a response to a student’s question about handling nerves while speaking in public… Dear writer Thank you for your contribution to the program and the positive impact you have had on so many of your fellow classmates. You mention that you find it difficult to remain composed and not become overwhelmed by nerves … Read more
Jim Rohn once asked a lady “is the work you are doing providing for your family, and giving you the growth and challenge you want?” “…No…” and Jim asked “How much time are you searching for the opportunity that will?” Finding is reserved for those who search. I hope you love the opportunity you are … Read more