This video is from Bilbao in front of the Guggenheim Museum. I was in Bilbao for the launch of Vistage in the region.

In my courses I often have participants who hate following standard processes. Sometimes this is a good thing. When you decide to break the rules, you better do your homework and preparation so that what you deliver is excellent. Too often, “creative” people break the rules of structure… but don’t do the necessary work to be excellent in delivery.

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