These steps come from the IESE MBA Course Analysis of Business Problems (ABP). Wikipedia has a great section on Structured Decision Making models.
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We couldn’t stop talking about your 6 steps in our last post in Marketingstoming.com
It applies to every single decision in life ;-)
Thanks so much for your great inspiration
[...] En los MBA se utiliza una metodología parecida para analizar casos de negocio complejos, y que Conor Neill explica estupendamente bien en su muy recomendable blog “Moving people to action”. [...]
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