Professor Robert Cialdini in his book “Influence: The Science of Persuasion” outlines six principles of ethical persuasion: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. Reciprocation – People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, Cialdini often uses the example of Ethiopia providing thousands of dollars … Read more
Jeffrey Pfeffer says that there are 4 ways that good ideas get shot down: Confusion – “yes, but how does that address US foreign policy and the social responsibility charter and the challenges of globalisation… and the new tax situation?” Fear mongering – “uff… this will be like X back in 2008 when it all … Read more
A peasant farmer lives on the outskirts of a village with his family. He comes into the village one day and is visibly disturbed. He speaks to the wise man of the village: “My horse has run away with the wild horses. I have lost my horse. This is terrible.” The wise man says “It … Read more