How to Build Credibility

The Myth of Mad, Mad Cassandra

Cassandra by Evelyn De Morgan (1898, London); Cassandra in front of the burning city of Troy at the peak of her insanity.

Cassandra lived in the time of greek myth, before we put numbers to the years.  She was the daughter of King Priam and Queen Hecuba of the city of Troy.  She was a strong willed, beautiful red head.  Her beauty was so great that she is considered the second most beautiful woman of all greek pre-history.  (who was the most beautiful? *answer is at the end of this post)  My own daughter’s name is a variant of Cassandra (Alexandra).

Her beauty and character brought her to the attention of the god Apollo.  Apollo fell in love with her.

In order to seduce Cassandra, Apollo tried several approaches.  Finally she made clear her demand: she would marry him in exchange for the gift of prophecy.

Apollo granted her this gift and Cassandra became able to see the future, to see all that was to come.

The wedding day came, Apollo was waiting…  but Cassandra did not come.  She broke the engagement. Apollo was angry.

The rules of greek gods were clear: what the god has given, he may not take away.  Apollo could not take away prophecy.  In his anger he cursed Cassandra with a cruelty that only greek gods could achieve.

Cassandra would never be believed.  No one would ever believe her words.

Cassandra saw that her brother would die in the fight with Hercules, she saw the arrival of the greek army, she saw the truth of the Trojan horse.  She tried and tried and tried to get her parents, her friends, the leaders of Troy to listen, but none would believe.

Cassandra ended her days as a mad, mad red headed beauty.

Don’t Be Cassandra

Imagine knowing the future and nobody believing you.  Imagine having a plan for a project and nobody will get involved.  Imagine trying to create a new business and nobody will invest, no client will buy and no supplier will agree to work with you.  It is a maddening agony.

Cassandra was cursed by Apollo, but some of us choose the curse by not paying attention to our reputation, our character and the impression we create when we meet other people.

How to Build Credibility

A Definition:

  1. credibility krɛdɪˈbɪlɪti / noun a) the quality of being trusted and believed in.  synonyms: trustworthiness, reliability, dependability, integrity, character;  b) the quality of being convincing or believable. synonyms: plausibility, believability, acceptability, tenability, probability, likelihood, authority, authoritativeness, impressiveness, cogency, weight, validity, soundness;

How to be Cassandra

There are 3 killers of Credibility that will bring upon you the curse that Apollo cast upon mad, mad Cassandra.

  • Undeclared direct self-serving interests
  • Undeclared vested interests
  • No expertise

In essence, don’t be Cassandra.  In greek myth, the opposite mythological role is Orpheus.  He was always listened to, always believed.  He is known as “The Inspired Singer”.

How to be Orpheus

Orpheus was always believed.  His word was trusted.  His plans were listened to.  His requests for help were met with attention, resources and committed people.

Nobody is born as Orpheus.  It is the fruit of choices about how you live your life. No matter what your role or position, Orpheus’ credibility is something that you have to earn. It takes time, patience, and consistency to build credibility.  Credibility most grows when you are helping others achieve personal success.

Aristotle’s 3 Categories of Credibility

According to Aristotle, there are three categories of ethical character.  (His exploration of character comes from an exploration of the Socratic question: “how should man best live?”)

  • phronesis – practical skills & wisdom
  • arete – virtue, goodness
  • eunoia – goodwill towards the audience

Aristotle’s ingredients of A Credible Character

Aristotle separates the ingredients into two levels, the first level are two virtues that are the foundation of all the rest.  The foundational virtues are:

  1. Courage and
  2. Self-Restraint

The edifice of credible character is then built of the following lived virtues:

  1. Generosity
  2. Magnificence
  3. Greatness of Soul
  4. Balanced Ambition
  5. Gentleness (concerning Anger)
  6. Friendship
  7. Honesty
  8. Charm
  9. The Absence of Shame – Aristotle has a hard time with this idea, expressing that shame is a force that is necessary in youth to hold them back from overstepping bounds, but as wisdom develops with age an individual must remove the shackles of shame.

Aristotle’s deepest thinking on this theme is in his work Nicomachean Ethics.

Developing an Orpheus Character

Lets bring this down to practical steps.  Here are 5 practical guidelines:

  1. Spend time building relationships with mentors, role models and friends of credible character.  Find a way of having conversations about the tough choices that they have had to make in their lives (being Orpheus comes at a price).  It is also important to realise that you are a mentor to others and to take this role proactively.  Who are the people who you wish to inspire?  Let them know what you see in them.
  2. Show others that you care about their future.  Listen to other’s goals and help them clarify what is important to them.
  3. Do what you say you’re going to do. (and Don’t do what you don’t proactively decide to do.)
  4. Develop expertise – invest in becoming wiser.  I find that learning skills that I am not good at keeps a little bit of humility in me when I then work in areas where I am good.  (Ballroom dancing is a great source of humility for me)
  5. Be transparent about what you know and don’t know.  The more you share about your own experience, the more others will open up to you.  Self-disclosure, when you reveal information about yourself to others, is an important part of transparency.


 *The most beautiful woman in all greek myth?  Helen of Troy, the twin sister of Cassandra.

“Helen of Troy” by Evelyn de Morgan

6 responses to “How to Build Credibility”

  1. Thank you so much Conor, It is a touching history and those are realities I do belief in what you have just highlighted in the history and relevant steps of great credibility! I hope, I’m going to change and adjust myself!

  2. Kesagani Srinivas Avatar
    Kesagani Srinivas

    Beautiful story of example to build a credibility

    Thank you sir

  3. Hi Mr. Conor!
    I like so much read the histories that you write and how i can put in practice in real life, THANKS for give us practical steps.
    Best regards


What are your thoughts?

This site uses Akismet to reduce spam. Learn how your comment data is processed.