I am a regular user of Apple iTunes University. On the late night Aer Lingus flight over from Barcelona to Dublin yesterday, I was listening to Jeffrey Anderson of Regent University deliver a lecture on Persuasive Communication. I like his thinking on audience analysis. The 4 Types of Audience There are four types of audience, … Read more
6 Reasons to Start Blogging Now “We must all suffer from one of two pains: the pain of discipline or the pain of regret” Jim Rohn Clarity of Thinking – It will force you to become a better thinker and get clear on your beliefs. It will force you to read to gather material. It will … Read more
Public speaking is a learned skill. To speak well requires practice. The ability to speak confidently and persuasively in front of groups is a highly valuable asset. Increased practice leads to better performance in job interviews, proposal presentations, project team meetings and board meetings. The basic principles of persuasion were developed over hundreds of years … Read more
There is no simple rules for how you should stand, have your hands, look, or dress when you give a speech. However you must achieve three things in order to powerfully support the verbal message of your speech. Sandy Linver in her book “Speak and Get Results” outlines the three areas: you must transmit authority, … Read more
I am currently preparing the next year IESE MBA managerial communications course material and put down some rough notes on some key tips that differentiate powerful speakers from the rest. Speak with an intent to move people to action. Know what you want your audience to do immediately after hearing your speech. If nobody does … Read more
Jim Rohn says that there are four simple steps to becoming a great speaker: Have something to say. Say it well. Read your audience. Intensity (the right words mixed with measured emotion). How do we get something good to say? Live a full live. Meet lots of people. Fail. Succeed. Remember what it felt like … Read more