Business Strategy: How to do Business Models

Alex Osterwalder has a highly visual and engaging way to  think about business models.  The presentation below explains his simple and pragmatic way to map, analyze, design and question your business model.

The 9 elements of a Business Model

  • Customer Segments
  • Customer Relationships
  • Value Propositions
  • Channels
  • Revenue Streams
  • Key Resources
  • Key Activities
  • Key Partners
  • Cost Structure
The introduction to the model is available as a free pdf from Amazon: Are you an entrepreneurial spirit?
Resources and free downloads at

One comment

  1. […] Alex Osterwalder on How to Do Business Models […]

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