“Social Media is not about technology, it is about the relationships you can form” Charlene Li, author of Groundswell.
I had the privilege of having coffee with Charlene Li before she spoke to 400 people in IESE Business School’s Aula Magna in Barcelona at the HSM Social Media event. Watch the video of our interview on the blog.
“I don’t want to be ‘messaged’, engage with me”
We spoke about her book, examples of companies who use social media effectively, and how she, as a parent, manages her family’s exposure to social media.
“It’s not just about listening, it’s about learning and changing… to consumers marketing often feels like someone shouting at them. That is not a dialogue. You need to join the conversation but you have to have the conversation with your customers that they want to have.”
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