The importance of emotion in moving people to take action.
This is a video from a recent seminar for the Barcelona Internet Startups Meetup group on the role of emotion in moving people to action. This is a great group to meet entrepreneurs, VCs and techies living in Barcelona.
The third pillar of Aristotle’s triad of Persuasion is Pathos.
Pathos is an appeal based on emotion. Emotional connection with an audience can be accomplished in 2 ways: