How to get Attention: The 7 Triggers of Fascination

How to get Attention: The 7 Triggers of Fascination

Fascinating? Photo Credit: Angel~Lily

When I step on stage to speak, I get 8 seconds before the listener decides how to categorize me:

  1. worth attention, or
  2. time to check my mobile email

What are your first words?

When I meet someone at a conference, a party, an event…  again – we have 8 seconds.  Catch attention, or the other person is starting to scan the room for a more interesting conversation partner and beginning to plan her escape: “oh I must get a new drink”, “Is the toilet over there?”, “Oh I must say hello to Anna”…

In those 8 seconds, your whole life is judged on the power of your first words.  What are they?  There are 7 billion humans…  how do you stand out as different?  (you are different… but how to sum up a whole life in several words?)…

So often a speaker begins with:

  • “Hi”
  • “Good morning”
  • “What’s up?”

How does that help differentiate from 3 billion?

In-different = Boring

What does stop us for a moment?  What delays the escape routine of the listener?

There are 7 triggers of fascination.  Brands, people, even you use these triggers every day.  You have one that is your “primary” trigger.  What is your “primary” trigger?

  1. Power – Take command of the environment
  2. Pasion – Attract with emotion, irrational, irresistible charm
  3. Mystique – Arousing curiosity
  4. Prestige – Increase respect, aspiration
  5. Alarm – Driving urgency
  6. Vice – Creativity, Deviation from the norm, See things differently
  7. Trust – Connection through consistency and predictability

Sally Hogshead explains the 7 triggers in her TEDx talk:

What do you think?