How can I get an influencer to respond to my emails?

The following is part of an email I received from Noah Kagan, entrepreneur and founder of Appsumo.  You can read the full email on his Okdork.com blog.  Personally I get plenty of requests for help/connections/ideas/reviews, and this particular process might help me say yes to a few more requests…

Over to Noah:

Question 5: How can I get an influencer to respond to my emails?

Make the email about them. We ALL know this but we don’t do it.

Here’s my sequence for emailing anyone.

1- Send an email NOT about you.

Subject: Huge fan of your work

Body:

Noah,
{flattery} Really love the email you sent last week.
{result} I bought that product and it made a huge impact in my life.
{thanks} Keep doing awesome stuff.
{your name} Noah

2- Send follow up a week later (this one is key and where you can ask for something)

Subject: Quick question Noah

{compliment} Hope you are doing amazing.
{ask} Had a 9-second question about marketing. Mind if I email it over?
{your name} Noah

Things to note:

1- Anyone worth reaching is getting TONS of random emails.
2- Keep emails brief and digestible in under 10 seconds.
3- FOLLOW UP is key. If they don’t respond, send a reply email saying BUMP. This has been crucial for me.

Pro tip: Before you send your email, post it in a google doc and have a couple friends review/edit/leave comments.

Thanks, Noah, for sharing.

 

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