“Cheaper” is never a deep human life goal. I don’t often hear people say “I wish my life was cheaper”. We never buy because something is cheaper. We buy because of the story we can tell ourself and others when we buy cheaper… I am a smart person because I get good deals. But, Apple … Read more
I read an interview with Kathy Button Bell in the NY Times yesterday. She is Chief Marketing Officer at Emerson. She talks about being coached by the U.S. Olympic Lacrosse coach during her time at Princeton: Kind and Tough, How a Boss should be“She just knew how to inspire you to do more. The thing … Read more
Greg Digneo of Cloud Marketing Lab wrote a beautifully simple explanation over at Triiibes of how to test an idea before you spend any money building. Even “small” ideas like hosting a webinar or writing a short/free ebook to give away on your blog can be tested even before putting time into creating it. 4 Steps … Read more
I am in IESE’s Aula Magna in Barcelona with the EMBA class of 2011. Sebastian Escarrer, Vice President of Sol Melia (they have 300 hotels with 35,000 employees in 30 countries) is speaking to the group about the challenges facing family businesses, and business leaders in the current times. One slide that I found of … Read more
I recently listened to John Jantsch speak about his new book “The referral engine: Teaching your Business to Market itself“. This post is part of a series of 4 that provide the valuable insights that I drew from his words. The power of word of mouthJohn spends a lot of time out talking to small … Read more