Kill the Cow

A family lives in the outskirts of a remote village on a small plot of land.  The family own one cow.  Each day they live from the milk of the cow.  If there is little milk, they eat little.  It there is lots of milk, they eat well.  The lives of the mother, the father, … Read more

How to tell great stories

Ira Glass, presenter of This American Life, tells us that there are three basic building blocks of the story – the anecdote, “bait” and moments of reflection (video here).  We improve a story by building up the central conflict, ensuring that the listeners can relate to one of the central characters and by adding surprise.   … Read more

Why the Rhetorical Journey?

A friend of mine, Roger, asked me “Why do you call the blog The Rhetorical Journey?”. I am a fan of U2.  I have been since I was 10 years old. On the album “Rattle and Hum” there is a recording of an interview between a journalist and Bono and The Edge of U2.  The … Read more