Category: Persuasion
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Get your customers to do your best marketing for you Part 1 of 4: Nobody talks about boring businesses
I recently listened to John Jantsch speak about his new book “The referral engine: Teaching your Business to Market itself“. This post is part of a series of 4 that provide the valuable insights that I drew from his words. The power of word of mouthJohn spends a lot of time out talking to small…
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There were 5 ancient Greek philosophies of happiness
At the risk of gross oversimplification, there were five Greek philosophies of happiness. Socrates – only the poor, those who have nothing to lose, can be happy. Aristotle – you have to be born rich to be happy (in reality healthy, wealthy, good family, good friends). Aristotle’s Nichomachean Ethics introduced the good life. Epicurus – remove all…
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What makes you a Well-Paid Expert?
This is relevant for anyone who communicates regularly from a position of authority – doctors, scientists, professors… 3 Types of Experts I have had several people who have expertise say to me “but I haven’t been successful myself”. Toni Nadal isn’t better at tennis than Rafa, but he knows how to get results. Michael Porter…
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To speak well requires practice
Public speaking is a learned skill. To speak well requires practice. The ability to speak confidently and persuasively in front of groups is a highly valuable asset. Increased practice leads to better performance in job interviews, proposal presentations, project team meetings and board meetings. The basic principles of persuasion were developed over hundreds of years…
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The 3 keys to powerful body language while speaking
There is no simple rules for how you should stand, have your hands, look, or dress when you give a speech. However you must achieve three things in order to powerfully support the verbal message of your speech. Sandy Linver in her book “Speak and Get Results” outlines the three areas: you must transmit authority,…
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12 Tips for Public Speaking
I am currently preparing the next year IESE MBA managerial communications course material and put down some rough notes on some key tips that differentiate powerful speakers from the rest. Speak with an intent to move people to action. Know what you want your audience to do immediately after hearing your speech. If nobody does…
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4 simple steps to become a great speaker
Jim Rohn says that there are four simple steps to becoming a great speaker: Have something to say. Say it well. Read your audience. Intensity (the right words mixed with measured emotion). How do we get something good to say? Live a full live. Meet lots of people. Fail. Succeed. Remember what it felt like…