Persuasion

Get your customers to do your best marketing for you Part 1 of 4: Nobody talks about boring businesses

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I recently listened to John Jantsch speak about his new book “The referral engine: Teaching your Business to Market itself“. This post is part of a series of 4 that provide the valuable insights that I drew from his words. The power of word of mouthJohn spends a lot of time out talking to small … Read more

There were 5 ancient Greek philosophies of happiness

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At the risk of gross oversimplification, there were five Greek philosophies of happiness. Socrates – only the poor, those who have nothing to lose, can be happy. Aristotle – you have to be born rich to be happy (in reality healthy, wealthy, good family, good friends).  Aristotle’s Nichomachean Ethics introduced the good life. Epicurus – remove all … Read more

What makes you a Well-Paid Expert?

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This is relevant for anyone who communicates regularly from a position of authority – doctors, scientists, professors… 3 Types of Experts I have had several people who have expertise say to me “but I haven’t been successful myself”.  Toni Nadal isn’t better at tennis than Rafa, but he knows how to get results. Michael Porter … Read more

To speak well requires practice

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Public speaking is a learned skill.  To speak well requires practice.  The ability to speak confidently and persuasively in front of groups is a highly valuable asset.  Increased practice leads to better performance in job interviews, proposal presentations, project team meetings and board meetings. The basic principles of persuasion were developed over hundreds of years … Read more

The 3 keys to powerful body language while speaking

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There is no simple rules for how you should stand, have your hands, look, or dress when you give a speech. However you must achieve three things in order to powerfully support the verbal message of your speech. Sandy Linver in her book “Speak and Get Results” outlines the three areas: you must transmit authority, … Read more