The term “archetype” means original pattern in ancient Greek. Jung used the concept of archetype in his theory of the human psyche. He identified 12 universal, mythic characters archetypes reside within our collective unconscious.

Jung defined twelve primary types that represent the range of basic human motivations.  Each of us tends to have one dominant archetype that dominates our personality.

The 12 Jungian Archetypes

  1. Ruler
  2. Creator/Artist
  3. Sage
  4. Innocent
  5. Explorer
  6. Rebel
  7. Hero
  8. Wizard
  9. Jester
  10. Everyman
  11. Lover
  12. Caregiver

What do each of the 12 archetypes seek?

The 4 Cardinal Orientations

The 4 cardinal orientations that the archetypes are seeking to realise are:

  1. Ego – Leave a Mark on the World
  2. Order – Provide Structure to the World
  3. Social – Connect to others
  4. Freedom – Yearn for Paradise

The 12 Archetypes in Detail

Detailed Description of Desires, Fears and Talents of each of the 12 Archetypes

The Ego Types

1. The Innocent

  • Motto: Free to be you and me
  • Core desire: to get to paradise
  • Goal: to be happy
  • Greatest fear: to be punished for doing something bad or wrong
  • Strategy: to do things right
  • Weakness: boring for all their naive innocence
  • Talent: faith and optimism
  • The Innocent is also known as: Utopian, traditionalist, naive, mystic, saint, romantic, dreamer.

2. The Everyman

  • Motto: All men and women are created equal
  • Core Desire: connecting with others
  • Goal: to belong
  • Greatest fear: to be left out or to stand out from the crowd
  • Strategy: develop ordinary solid virtues, be down to earth, the common touch
  • Weakness: losing one’s own self in an effort to blend in or for the sake of superficial relationships
  • Talent: realism, empathy, lack of pretense
  • The Everyman is also known as: The good old boy, regular guy/girl, the person next door, the realist, the working stiff, the solid citizen, the good neighbor, the silent majority.

3. The Hero

  • Motto: Where there’s a will, there’s a way
  • Core desire: to prove one’s worth through courageous acts
  • Goal: expert mastery in a way that improves the world
  • Greatest fear: weakness, vulnerability, being a “chicken”
  • Strategy: to be as strong and competent as possible
  • Weakness: arrogance, always needing another battle to fight
  • Talent: competence and courage
  • The Hero is also known as: The warrior, crusader, rescuer, superhero, the soldier, dragon slayer, the winner and the team player.

4. The Caregiver

  • Motto: Love your neighbour as yourself
  • Core desire: to protect and care for others
  • Goal: to help others
  • Greatest fear: selfishness and ingratitude
  • Strategy: doing things for others
  • Weakness: martyrdom and being exploited
  • Talent: compassion, generosity
  • The Caregiver is also known as: The saint, altruist, parent, helper, supporter.

The Soul Types

5. The Explorer

  • Motto: Don’t fence me in
  • Core desire: the freedom to find out who you are through exploring the world
  • Goal: to experience a better, more authentic, more fulfilling life
  • Biggest fear: getting trapped, conformity, and inner emptiness
  • Strategy: journey, seeking out and experiencing new things, escape from boredom
  • Weakness: aimless wandering, becoming a misfit
  • Talent: autonomy, ambition, being true to one’s soul
  • The explorer is also known as: The seeker, iconoclast, wanderer, individualist, pilgrim.

6. The Rebel

  • Motto: Rules are made to be broken
  • Core desire: revenge or revolution
  • Goal: to overturn what isn’t working
  • Greatest fear: to be powerless or ineffectual
  • Strategy: disrupt, destroy, or shock
  • Weakness: crossing over to the dark side, crime
  • Talent: outrageousness, radical freedom
  • The Outlaw is also known as: The rebel, revolutionary, wild man, the misfit, or iconoclast.

7. The Lover

  • Motto: You’re the only one
  • Core desire: intimacy and experience
  • Goal: being in a relationship with the people, work and surroundings they love
  • Greatest fear: being alone, a wallflower, unwanted, unloved
  • Strategy: to become more and more physically and emotionally attractive
  • Weakness: outward-directed desire to please others at risk of losing own identity
  • Talent: passion, gratitude, appreciation, and commitment
  • The Lover is also known as: The partner, friend, intimate, enthusiast, sensualist, spouse, team-builder.

8. The Creator/Artist

  • Motto: If you can imagine it, it can be done
  • Core desire: to create things of enduring value
  • Goal: to realize a vision
  • Greatest fear: mediocre vision or execution
  • Strategy: develop artistic control and skill
  • Task: to create culture, express own vision
  • Weakness: perfectionism, bad solutions
  • Talent: creativity and imagination
  • The Creator is also known as: The artist, inventor, innovator, musician, writer or dreamer.

The Self Types

9. The Jester

  • Motto: You only live once
  • Core desire: to live in the moment with full enjoyment
  • Goal: to have a great time and lighten up the world
  • Greatest fear: being bored or boring others
  • Strategy: play, make jokes, be funny
  • Weakness: frivolity, wasting time
  • Talent: joy
  • The Jester is also known as: The fool, trickster, joker, practical joker or comedian.

10. The Sage

  • Motto: The truth will set you free
  • Core desire: to find the truth.
  • Goal: to use intelligence and analysis to understand the world.
  • Biggest fear: being duped, misled—or ignorance.
  • Strategy: seeking out information and knowledge; self-reflection and understanding thought processes.
  • Weakness: can study details forever and never act.
  • Talent: wisdom, intelligence.
  • The Sage is also known as: The expert, scholar, detective, advisor, thinker, philosopher, academic, researcher, thinker, planner, professional, mentor, teacher, contemplative.

11. The Magician

  • Motto: I make things happen.
  • Core desire: understanding the fundamental laws of the universe
  • Goal: to make dreams come true
  • Greatest fear: unintended negative consequences
  • Strategy: develop a vision and live by it
  • Weakness: becoming manipulative
  • Talent: finding win-win solutions
  • The Magician is also known as:The visionary, catalyst, inventor, charismatic leader, shaman, healer, medicine man.

12. The Ruler

  • Motto: Power isn’t everything, it’s the only thing.
  • Core desire: control
  • Goal: create a prosperous, successful family or community
  • Strategy: exercise power
  • Greatest fear: chaos, being overthrown
  • Weakness: being authoritarian, unable to delegate
  • Talent: responsibility, leadership
  • The Ruler is also known as: The boss, leader, aristocrat, king, queen, politician, role model, manager or administrator.

A Corporate Perspective on Jungian Archetypes

Which well known corporate brands are representative of each of the archetypes?

If you liked this post, you will also like Why Business Leaders Hire Coaches and What is a Story?.

Further Personality Resources

Other Personality Profile tools to understand yourself and those around you:

What is your dominant archetype?  I’d love to hear in the comments below 😉

What is the good life?

The good life is choosing to go beyond mere survival.  Survival comes in the genes.  We are automated to eat, breath and procreate.  This is not living the good life.

The good life is a daily intentional choice to flourish.  We can develop to the full the best of our strengths and bring the worst of our weaknesses under disciplined control.

The ABCs of living the Good Life:

  • Action towards your strongest values (Productivity) make progress towards important things; Eisenhower’s matrix
  • Belief. Give your life away… chosen sacrifice-Sense of purpose (contribution, give your life away… can’t “save” your hours, must invest). The test of value: you get paid. Paid doesn’t guarantee value, but free is idealistic… and idealists will kill us all.
  • Curiosity – Life long learning (always curious, painful feedback) be better today than yesterday, be better tomorrow than today
  • Discipline over your poorer habits
  • Energy. Health (Imagine you had 1 car all your life… how would you take care of it? that is your body…)
  • Friends (top 20… when was last you spoke?) inner circle… better a shack with someone who loves you than a mansion with those that use you

If you liked this post, you will also like Life is Difficult: How to handle it and 17 Daily Personal habits for a fulfilling life.

What are your thoughts?  What questions do you have about the 6 areas?

The Top 6 Reasons why Leaders Seek Coaching

  1. Creating a 90-day plan
  2. Navigating Organization politics identifying tactics to deal with “politics”
  3. Managing work and life priorities achieving a workable “balance”
  4. Developing a strategy to grow your leadership presence
  5. Accelerating momentum in your current role
  6. Clarify goals and pinpoint how to achieve them

One of my posts over at LinkedIn “11 Differences between Busy People and Productive People” was turned into a cool infographic by an author at Inc Magazines blog.  Given that it has horses and unicorns on it, I wanted to share it here.

Thanks Inc 😉

Check out the article over at Inc: The Differences between Busy and Productive People

Be careful what you wish for… In the Zoo, the animals are safe in their cages, they are fed 3 meals a day, the fence keeps out predators and competition (isn’t that what Trump promised?).

We have to be careful what we wish for.

Freedom comes with a price, and that price is called responsibility. We need to practice the responsibility that allows us to deal with true freedom.

From Peter Drucker:

“The Nature of Freedom

Freedom is never a release and always a responsibility.

Freedom is not fun. It is not the same as individual happiness, nor is it security or peace or progress. It is a responsible choice. Freedom is not so much a a right as a duty. Real freedom is not freedom from something; that would be licence. It is freedom to choose between doing or not doing something, to act one way or another, to hold one belief or the opposite, It is not “fun” but the heaviest burden laid on man: to decide his own individual conduct as well as the conduct of society and to be responsible for both decisions.”

If you liked this, you will like reading Freedom is Not Fun.

Listening is a state of seeking to be changed by the other person.

Listening is less about the ears, than about a state of openness to change.

Hearing is different from all other senses in that it has a buffer, a short term memory of the last 8 seconds that we have heard. This allows us to pay little attention until we hear a word, our name or a silence and this triggers us to scan the last few seconds of audio intently. Most of the time we learn to listen with little attention.

This is a dangerous mode of listening to those whose relationships are important to us. We must learn another way of listening to people who we value and are important to us. We must “listen with our eyes”.

When someone approaches me with the challenge: “I have a really difficult time communicating with my second son”.  My question: “how have you let him change you?”  This is what makes a relationship – a sense that both have the capacity to affect change in the other.  Where I don’t let you affect my views, you will not let me affect your views.  This does not mean that we let go of rationality.  This means we are open to the different priorities that another person uses to view the world.

If you liked this post, you might also like How do I become a better listener? and How to build trust, improve relationships and enhance the quality of our lives?

I spoke with one of my mentors in Madrid this week.  We spoke about success in business.

What is business success?

  • What price is worth paying?
  • What are the ingredients of achieving success?
  • Is Business Success due to Great Decisions, or is it due to Excellent Implementation?

I share his answer in this video.

PS 99.9% of business (and life) success is due to Commitment, rather than Brilliant Ideas or Decisions

This is a post shared by Glenn Street on facebook. He attended Date with Destiny with Tony Robbins last week.

Some “Tonyisms” compiled by Zeke Abraham at Date With Destiny last week.

“I challenge you to make your life a masterpiece. I challenge you to join the ranks of those people who live what they teach, who walk their talk.”
– Tony Robbins

TONYism’s

  • Complexity is the enemy of execution.
  • You can only build on success, you can’t build on failure.
  • Our culture reinforces blame of others.
  • Words have a biochemical effect on the body
  • Stress is a code word for FEAR.
  • Stress doesn’t come from the facts, stress comes from the meaning we give the facts. When you come up with a new meaning, you get a new life.
  • Three decisions that we all make, control each moment of our lives:
    1. What to focus on
    2. What things mean
    3. What to do in spite of the challenges that may appear.
  • We are suffering so much because we are overlooking the gifts around us.
  • Trade expectation for appreciation and our whole life changes in an instant. ~Because~
    • You can’t feel grateful and fearful at the same time. Or
    • You can’t feel grateful and angry at the same time.
  • When you are grateful fear disappears and abundance appears
  • Celebration releases stress, it lifts your mood, motivates you, and lastly, it gives you energy. Not only physically, but it gives you energy for life
  • When you adopt an attitude of gratitude celebrating for no good reason, is a good enough reason.
  • The Past does not equal the Future. Biography does not equal Destiny.
  • Our culture wants you to be one thing — to keep you simple.
  • 6 human needs , each can be met constructively or destructively:
    • 1. Certainty
    • 2. Uncertainty / Variety
    • 3. Significance
    • 4. Love / Connection
    • 5. Growth
    • 6. Contribution
  • People will give up their goals, dreams and values to meet their needs
  • Anytime your mind perceives that doing something, feeling something, or believing something meets three of your needs; it becomes an addiction.
  • A Strategy is a system of producing a consistent result.
  • Faith is freedom.
  • A belief is a feeling of certainty about what something means.
  • There is a way beyond the way you’ve been programmed and that’s to program YOURSELF.
  • People who succeed long term live on pull not push.
  • If you don’t like the answers, ask better questions.
  • Life is happening FOR me not TO me.
  • Proximity is power.
  • Who you spend time with is who you become.
  • People’s lives are a direct reflection of the expectations of their peer group.
  • Only 3 things hold you back in business:
    • 1. Failure to anticipate
    • 2. Lack of follow through
    • 3. Our own psychology and mindset
  • Leaders are READERS: Minimum 30 minutes a day. (A book! NOT a fluff piece, social media or magazine or infographic.)
  • Necessity is the mother of invention
  • It is in your moments of decision that your destiny is shaped.
  • In life, lots of people know what to do, but few people actually do what they know.
  • Knowing is not enough! You must take action.
  • Knowledge is not power…it’s potential power. Execution will trump knowledge any day.
  • Information is potential power—execution trumps information every time.
  • Emotion is created by motion
  • CHANGE YOUR STATE! (PHYSIOLOGY)
  • Where focus goes, energy flows (THOUGHT = ENERGY)
  • I am a force for good!
  • Step up!
  • DEFY THE ODDS!
  • Say YES!
  • Make your move!
  • If you want to change your life, raise your standards, change your SHOULD’s into MUST’s
  • If you want to take the island, you gotta burn the freakin boats
  • We all get what we tolerate.
  • The secret to LIVING is GIVING
  • Losers react, winners anticipate
  • If you do what you’ve always done, you’ll get what you’ve always gotten
  • The path of least resistance will never make you proud.
  • Progress = happiness
  • If we don’t grow we die
  • People are rewarded in public for what they do in private
  • Most people overestimate what they can do in a year and underestimate what they can do in a decade
  • Life’s reward system is not fair. We don’t get rewards that are equal to efforts.
    • Good Effort = ZERO REWARDS
    • Great Effort = Good Rewards
    • Excellent Effort =Great Rewards
    • + ADD ONLY 2mm more effort
    • Outstanding Effort = EXCELLENT Rewards
  • If you treat people at the end of the relationship like you did at the beginning, there won’t be an end.
  • What stops us all from moving forward is FEAR: The two primary fears that we all share are:
    • 1. the fear that we’re not enough, and therefore
    • 2. the fear that we won’t be loved
  • The only thing that’s keeping you from getting what you want is the story you keep telling yourself.
  • Whenever you are happy with something in your life, it is because right now, the conditions of your life match your blueprint, or your belief about how life should be in that particular area. When you suffer, that is a signal for you to look at your blueprint. You have two options:
    • 1. Either change your life, that is, do something to close the gap between where you are and where you want to be.
    • 2. Or if you can’t change your life, change your blueprint.
  • The quality of your life is equal to the quality of your relationships.
  • Bottom line, If you’re not happy in your relationship, you aren’t happy (period)
  • Prime yourself daily – if you don’t have 10 minutes, you don’t have a life:
  • Healing | Solve | Strengthen | Celebrate | Serve
  • Discipline weighs ounces regret weighs tons

If you liked this list of Tonyism’s, you will probably like my own list of 158 Conorisms – The Complete Guide to Personal Habits or my earliest “viral” post 17 Daily Habits for a Fulfilling Life.

Originally shared by my friend Glenn:

“The only thing that matters is what you choose to be now”
Po from Kung Fu Panda

The number 2 film on my “all time most watched” list is Kung Fu Panda 2.  It was my daughter’s favourite during many of our travels together over the last decade.  It is a film that had something for a young girl and something for her father.

We begin with Po, the Kung Fu Panda, frustrated with his life and feeling lost.  Over the course of 90 minutes, Po learns to accept who he is and find inner peace.

Any guesses on the film I have watched most in my entire life?  Check out this comment on the blog post for the answer!