If they do need your product or service, the major barrier for most prospects is a lack of trust. Put simple, they just don’t trust you yet. What builds trust? Consistency Time in market Testimonials and Referrals Awards Expertise (content, blogs, articles in magazines, books, videos)
I have posted about education a few times in the past. (The purpose of school, The best teacher I had in school, How we really learn). The School of the Future What is the future of education? I think Ken Robinson has some great ideas for education delivery, and Seth Godin on how education will … Read more
The circle of Life. This is a guest post by Eric Ronning, father, husband and President of Channel Financial, a financial advisory business of which he is a co-founder. Over to Eric… The legacy of my Grandfather I have been exploring many of the same topics you speak of in your writings for about 11 … Read more
I was reading Richard Wiseman’s blog and read that the New York Times art critic Michael Kimmelman says that everyone should go on a pilgrimage to see an important piece of art. credit: jasonb42882 What would yours be? It’s an interesting idea. Where would you go on your pilgrimage? It might be somewhere connected with your … Read more
I was inspired by Michael over at Box of Crayons blog in his post 5 ways email is killing you. He found a terrific article from PsyBlog. They’ve written a compelling article that sets out the ways in which email lessens our impact in the world, rather than supports it. The original article actually sets … Read more
Randy Nelson, Dean of Pixar University, outlines four criteria that they look for when hiring new people into the team at Pixar. Depth (in any area) – Randy believes that the best predictor of ability to master any one area is if somebody has already mastered another area. It is more likely that someone who … Read more
I spent a few days of my summer visiting Asheville, North Carolina and spending time with a friend. I got to visit “America’s largest private house” – the Biltmore Estate, built by the grandson of Cornelius Vanderbilt who had made his fortune in railways. My friend, Bill Treasurer has spent his life exploring, living and writing … Read more
Four false myths of creativity from The Innovation Architect blog: Creativity should be fun – brainstorming and coloured post-it notes are preferred to the hard work of challenging existing practices and solving recurrent problems. As a boss, are you prepared to be told that “you have been doing it wrong”? All ideas are good; all … Read more
It takes longer than we thought It’s more difficult than we thought We have other things to do We don’t get the expected reward We declare victory too soon We have to do it forever From Marshall Goldsmith’s book Mojo.
I watched the world’s top golfers play in the prestigious PGA tournament over the last 4 days. This is one of the top 4 prizes in world golf and a massive achievement for the overall winner. Winning a “major” is a vital brick in the career of the world’s top golfers. I want golf and … Read more