UCD Smurfit Business School will be hosting a 3 day Influence and Persuasive Communications Seminar on January 14-16 2015.

About UCD Smurfit Business School

UCD Smurfit Dublin Campus
UCD Smurfit Dublin Campus

UCD Michael Smurfit Graduate Business School is Ireland’s leading business school and research centre. The school offers a wide range of postgraduate business programmes that equip students to become the business leaders of the future.

UCD Smurfit are one of less than 60 business schools worldwide to hold triple accreditation from the US, Europe and the UK accrediting bodies.

About the Course

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Download Course Brochure

This three-day Influence and Persuasive Communications programme will strengthen executives’ abilities to engage and influence diverse stakeholders, including clients, colleagues, employees and top management.

Using a wide range of practical tools and concepts, participants will learn how to use both emotional and rational intelligence to persuade others in one-on-one situations and presentations.

It is a highly interactive course that will see participants acquire techniques for establishing credibility and managing nervous energy.

In addition they will gain valuable expertise in delivering diverse types of speeches by mastering the clear and powerful communication that is vital for accomplishing any business objective in today’s economic climate.

More Information and Applications

More information is available on the UCD Smurfit website: Influence and Persuasive Communications programme

Persuasive Communication Masterclass, Dublin, 3 April

Sold out – As of 13 March, this course is completely sold out.  

UCD Masterclass image

I will be teaching a full day Persuasive Communication Masterclass in Dublin on 3rd April.  The class is part of the UCD Smurfit Masterclass series.

UCD Michael Smurfit Graduate School of Business is Ireland’s leading business school.  I am looking forward to spending a day in Dublin on their beautiful campus.

The brochure for the full day course is downloadable here.

I’m Irish, but I have lived outside of Ireland since I was 14 years old.  That is more than half my life.  I have always felt a desire to reconnect with Dublin and the business life of Dublin.  I am really happy to have this opportunity to build a relationship with UCD Smurfit Business School, and with the business community of Dublin.

Course Content

The course will cover Persuasive Communication:

  • Aristotle’s triad of Persuasion: Logos, Ethos & Pathos
  • Developing The Logos-based Persuasive speech structure
  • Body Language: Authority, Energy and Audience engagement
  • Preparing to Perform: developing mental strength, overcoming anxiety: the 4 ways to handle anxiety
  • 5 Aspects of a Powerful Voice: how to improve the power and quality of your voice
  • Simple story: engaging audience, moving to action with emotion. Reason is absolutely necessary, yet the most powerful, persuasive communication has a deeply human element…often delivered simply and personally through the telling of stories
  • Framing your Argument: The 6 Laws of Scientific Influence
  • Selling Value: Asking powerful questions, overcoming objections, the checklist sale
  • Authentic Leadership: Making it a Habit; The 20 Mile March
  • Creating self-disciplined habits. “The signature of mediocrity is chronic inconsistency. Consistency is the hallmark of success.” — Jim Collins

Requests for Further Information

To book your place contact: Deirdre Luby on +353 1 716 8080 or email deirdre.luby@ucd.ie