IESE Instagram Live: How Writing Helps your Career

This is the recording of a session I did yesterday with IESE Business School on the topic of writing as a tool to help your career. In this context, writing is not so much about writing for magazines or in a blog… but writing to set goals, to stay focussed, to identify what is important, … Read more

Use your Brain for Thinking, not for Remembering

Write stuff down. I say it over and over again. I repeat myself. My blog is an extension of my habit of writing down ideas. A short pencil is longer than the longest memory. “Writing is among the greatest inventions in human history, perhaps the greatest invention, since it made history possible. Yet it is … Read more

7 Letters To Write Before you Turn 70

Email has almost completely replaced the written letter.  This creates an opportunity.  Written letters are so rare that they really stand out.  You can really benefit from this special attention, but maybe nobody ever taught you the art of good letter writing.  Here is a short guide… The blog “The Art of Manliness” has some comic … Read more

What is a story?

At the very simplest, a story is: A character Who wants something Overcomes obstacles to get it An epic story is A character Who wants something massive And is willing to risk everything to get it The real depth of any story is not whether the character achieves the goal but who they become as … Read more

How to write a book in spite of yourself

“It’s extremely difficult to do something big. I think setting out to do something small is easier and more likely to work.”  Seth Godin If you are reading this, I will assume that you writing a book or are thinking about writing a book.  What is holding you back?  What obstacle sits between you and … Read more