One of my early business mentors told me “you have to be half the price or triple the value for someone to switch from their current provider”. People don’t switch from Sears to Amazon for a couple of pennies… the new had to be much better than the old.
If you were competing with yourself, or competing with your business – how would you attack? Where is that weakness? Fix that. Don’t wait for the customers to discover that someone else does it for half the price or triple the value… because it will be very hard to get them back.
“Change does not mean progress, but progress requires change”Richard Hamming
Without change you will not have progress. What have you changed recently? If you have been doing something the same way for 10 years, maybe its time to test a different way. You might return, but it is only by making the change that you can know.
We are creatures of habit. We will repeat what we did, not because it is best, but because we did it before. Don’t let yourself slide into the laziness of doing everything the same way.
What long standing habitual behaviour will you test?
“The unexamined life is not worth living” Socrates