A good idea that nobody understands is worth nothing. Do you share your business idea in a way that people understand? The ability to clearly and concisely explain a business is important: in fund raising, in hiring and in selling to early customers. An elevator pitch is a simple outline of the business that quickly … Read more
I have prepared a series of short videos for my IESE courses this year. This is a 3 minute video outlining the 4 attitudes that an audience will have towards you as a speaker and how to approach each of these 4 types of audience. (The video is here on my blog). I wrote about … Read more
These are the Persuasive Communication and Public Speaking blogs that I have up top in my Google Reader RSS feed. This is my small way of giving thanks for the great material that this group regularly contribute to the public domain of the blogosphere (do we still call it that?). I regularly read and learn … Read more
The nice people at Virgin Media Pioneers asked me for some thoughts (in video) on the need for entrepreneurs to be confident, or at least appear confident. “Authority is 20% given, 80% taken” Peter Ueberoth. Your confidence is a big part in getting others to treat you as a leader, to accept you as an authority. … Read more
I have prepared a series of short videos for my IESE courses this year. This is a 3 minute video describing Aristotle’s Rhetorical Triad, the 3 pillars of persuasion. You need to connect with an audience on each of these three levels if you wish to move them to action. (The video is here on … Read more
I have prepared a series of short videos for my IESE courses this year. This is a 3 minute video describing the 4 steps to great speaking. (The video is here on my blog). 4 Steps to Great Speaking This video is inspired by Jim Rohn and his approach to speaking well. I wrote a … Read more
The Virtuous Circle of Feedback. This is a guest post by Florian Mueck, author and speaker. My son turned four last September. Isn’t that a great age? Everyone tells you how sweet you are. Everyone tells you how great you are when you do things. And it’s always constructive. Even if you wear two different … Read more
I have prepared a series of short videos for my IESE courses this year. This is a 3 minute video describing the 5 aspects of a powerful speaking voice. A powerful voice will transmit authority to your audience and allow them to engage with you as a credible leader. The five aspects of a … Read more
Sagrada Familia Cathedral: credit J Salmoral I watched a TEDx video of Ted Leonsis, internet millionaire and author of the Business of Happiness. He spoke of the research into what leads to people living happy lives. Quality of relationships: Are you connected? Do you feel connected? Do you feel significant? Productivity of units of work: … Read more
You have to sell. Yes, you. You have to sell. You have to get good at it. (7 steps of the sales process, how to pitch a brilliant idea) You need lots of help. More than you can imagine. You need to learn to ask for it. (Ask better questions, 17 habits for a fulfilling life … Read more