I came across this paragraph in a blog post by sales professional Grant Cardone. “No one buys a $57,000 watch to tell time. People buy things to solve problems. The cost of the item isn’t what matters. Once the buyer is able to see the problem the product solves, their decision becomes much easier to … Read more
6 Keys to Get Email Read Here are 6 keys to engage the reader when you ask for some help via email: Indicate the social connection between sender and reader – where did you meet? who put you in contact? “We met at the Foundum Unplugged conference 2 weeks ago” Understand the readers perspective – what context (background information) … Read more
There is a power tool in negotiation. I would say this is the single most useful tactic that I use in my years of selling (I sell private jets among other high value products). It is not competitive, it is not aggressive, it is not avoiding anything. It does not require massive intellectual development, years … Read more
How do you respond when a person says “Tell me about yourself?” It might be called confidence, it might be called belief – do you let others see the best version of you, or do they see a dull, low-intensity, passionless version of yourself? Why do we find it difficult to sell ourselves? I spent … Read more
Last week I taught a course on persuasive communication. One individual was a charismatic speaker who repeatedly gave speeches that I would classify as “Rant”. This is a passionate and initially engaging way of speaking, but it has no place in a Leader’s communication. To rant is to speak or shout at length in an … Read more
This week I was teaching a 2 day course on Personal and Organisational Leadership. Stefan flew in on Monday to organise the logistics for the course. I met him at the Hilton Diagonal Mar hotel to take him for dinner at my favourite tapas restaurant in Barcelona: Cerveceria Catalana. We jumped in my car and … Read more
Global Entrepreneurship Week It is Global Entrepreneurship Week on 18 November through 23 November. There are events all over the world. The overall organisation website is: http://www.unleashingideas.org. You can find out more following twitter hashtags #GEW, #GEWSpain, #IESEGEW. There will be plenty of events in your city led by Entrepreneurs’ Organisation, The Kauffman Foundation and many more … Read more
70% of organisation change efforts fail. John Kotter has an 8 step process that can reduce the likelihood that your project of organisational change (and all leadership projects mean some form of change the the existing status quo). A big source of failure is starting action before you have put together a solid base of … Read more
I just watched Thomas Hyunh speak about his lifetime obsession with Sun-Tzu, the 2,500 year old Chinese General, at Authors@Google (video at the bottom of this post). Sun-Tzu was only 30 years old when he led the smallest region of China to victory over the largest region. This victory made him famous, and made … Read more
I was watching the UK version of the TV show “The Apprentice” a few months ago. This particular week’s challenge was to sell caravan and camping equipment at a trade show. Early on, there was a key decision to make: Which model of caravan would the team try to sell? Now, this was a trade … Read more