Category: Persuasion
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The 4 Types of Audience for your Speech
This video is about 4 different types of audience that you can face as a speaker and how to adjust your objectives and manner of engagement to each of these distinct audience groups. The 4 Types of Audience There are four types of audience, and consequent persuasive strategy that you can come upon when you…
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Freedom is difficult, but be careful of wishing for fences
Be careful what you wish for… In the Zoo, the animals are safe in their cages, they are fed 3 meals a day, the fence keeps out predators and competition (isn’t that what Trump promised?). We have to be careful what we wish for. Freedom comes with a price, and that price is called responsibility.…
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The Formula for Changing People
There is formula for changing people. Doctor Malik Mohammed shared this wisdom with the EO Global Leadership Academy last week in Washington, USA. If you are to change someone’s behaviour patterns, two things are necessary. Learn more about Dr Malik Mohammed and watch Dr Malik Mohammed speaking.
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Don’t Sell to those who can’t Buy (NINAs, LILAs and DEMAs) from Rich Mulholland
A great short video on sales by entrepreneur and speaker Rich Mulholland. If you want to be successful in sales, don’t sell to NINAs, don’t sell to LILAs… focus on the DEMAs… If you are reading this via email, check out the video: Don’t Sell to those who can’t Buy A handy Glossary of Rich’s…
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Influence: The 6 Moments of Power, How to Frame your Requests for More “Yes”
This video is about Cialdini’s 6 Moments of Power from his book “Influence”. Here is Dr. Robert Cialdini’s book “Influence: The Psychology of Persuasion” About the Book Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the…
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How to Build Trust, Improve Relationships and Enhance the Quality of our Lives
This video is about Building Trust – and how building Trust will Improve Relationships and the Enhance the Quality of our Lives. After you have food and shelter, it is the quality of the relationships that really make your life. Relationships are about trust. Where there is no trust, there is no relationship. I’d love…
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How to Improve your Sales Process (4 Personal Habits to Develop)
I’m committed to sharing 1 new youtube video each week for the whole of 2017. This is week 4 and my video today is “How to Improve your Sales Process (4 Personal Habits to Develop)” PS As of last night… I’ve updated my channel graphical look. I’d welcome your thoughts on the new look Rhetorical…
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How Donald Trump Speaks
“How stupid are our leaders?” “How stupid are they?” “I’m really rich” “Politicians are all talk, no action” “huge,” “terrible,” “beautiful.” Any guesses which political leader made these statements? “he prefers simple language” Jon Favreau, Obama speechwriter How Donald Trump Speaks Donald Trump dominates a specific type of rhetoric. His speaking is radically different to every…
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Relationship First, Persuasion Second
I was listening to the Very Bad Wizards podcast episode #97 on how we really change our minds. They discuss a manifesto for a new virtual country called Rationalia that was initially shared on social media by Neil Degrasse Tyson. Here’s a very good reflection from Neil on the controversy triggered by his suggestion. In…
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Seven Leadership Lessons From Brexit
“Leadership is the art of making difficult judgments in the face of uncertainty, and it is about shaping a path for others to follow.” Prof. Julian Birkinshaw, London Business School. Professor Birkinshaw provides 7 lessons from the political turmoil of Brexit – about how to fail, and occasionally how to succeed as a leader. Business…